Scott House Branding
The identity for Scott, drawn to match the building.
2026
Brand Identity
Interior Design
02
/
09
Concept
Scott is a specialty coffee bar built in a classical English register, so the brand could not be bought off a shelf of trendy fonts. It had to be drawn. Here in Bneid Al Gar we built the wordmark letter by letter on a full construction grid, giving Scott its own serif, timeless, warm, and a little literary, closer to an old London imprint than a coffee logo. Branding followed the architecture, never the other way around.
Scott is a specialty coffee bar built in a classical English register, so the brand could not be bought off a shelf of trendy fonts. It had to be drawn. Here in Bneid Al Gar we built the wordmark letter by letter on a full construction grid, giving Scott its own serif, timeless, warm, and a little literary, closer to an old London imprint than a coffee logo. Branding followed the architecture, never the other way around.
DESIGN BY
FAMY
Location
Bneid Al Gar, Kuwait
Scope
Identity, Packaging
Devilerables
Custom Typeface, Packaging
The Wordmark
The name is set in a custom high-contrast serif, drawn from first principles. Every curve, spine and terminal were constructed on a golden-ratio grid and tested across nine weights before the final cut. The result feels inevitable, like it always existed, which is exactly what a classical mark should feel like.
The name is set in a custom high-contrast serif, drawn from first principles. Every curve, spine and terminal were constructed on a golden-ratio grid and tested across nine weights before the final cut. The result feels inevitable, like it always existed, which is exactly what a classical mark should feel like.
Famy - All image rights reserved
service
Exterior Design
Interior Design
Field
Specialty Coffee - Branding
client
Scott House
year
2026
The Emblem
A flat-cap gentleman in profile, engraved in the manner of an old trade seal. He gives Scott a face and a quiet sense of heritage without tipping into costume. Built on the same proportional grid as the letters, he is a mark you could stamp into wax or press into a cup lid.
A flat-cap gentleman in profile, engraved in the manner of an old trade seal. He gives Scott a face and a quiet sense of heritage without tipping into costume. Built on the same proportional grid as the letters, he is a mark you could stamp into wax or press into a cup lid.
Color
One deep oxblood red against warm cream. The red is serious, a little aristocratic, the color of a library chair or a London phone box, and it ties the brand straight back to the red brick of the building. Restraint is the whole strategy. One color, held with confidence, reads richer than a palette.
One deep oxblood red against warm cream. The red is serious, a little aristocratic, the color of a library chair or a London phone box, and it ties the brand straight back to the red brick of the building. Restraint is the whole strategy. One color, held with confidence, reads richer than a palette.
Famy - All image rights reserved
Famy - All image rights reserved
